Who We Are

founder/ceo

Evan Reed

I started this company purely out of a passion for surfing. I have alway been into gear and loved buying the next thing so I figured its time to make my own. Since I was a little boy I was always talking to my parents about running a company and it took a near death experience in Hawaii to push me to do it.

Humble beginnings

I was surfing Haleiwa when I got smashed by a big set, I was kicking up to the surface and I noticed my board short drawstring had broken and I couldn't swim to the surface because my board shorts were wrapped around my ankles. I had been held down for so long already and rather than resurfacing I had to open my eyes with little oxygen left and figure out a way to get my boardshorts free from my legs. My gear had failed me. After that all I could think about was finding a way to make the worlds best surf equipment and well… here we are. Stay tuned.

What's important to us

Locals only!

No but really, we believe that as a core business we should do our best to use local vendors and creators to build our company. Our apparel is all printed in Costa Mesa, CA. and we work directly with vendors and reps from Southern California.

Everything is designed by the founder Evan Reed in Newport Beach, CA. All apparel, product design, and even hand stitching is done by Evan.

We teamed up with various vendors to work on using recycled materials where possible. All of our packaging solutions are supplied by A New Earth Project from their Laguna Beach location. A New Earth pulls single use plastics from the ocean and recreates them into packaging solutions.